Dear Facebook,
I’m calling Shenanigans. Slacktivism is not a word I like to throw around but recently your users have brought this term to new heights. I’m calling shenanigans on Cartoon Week, the latest showcase of good intentions without impact.
Oh Facebook, I know you don’t mean harm. I know you don’t like being called a Slacktivist, and I know that you have the power to do better.
When you started Cartoon Week it was just good bit of fun. But that changed when someone decided to turn that bit of fun into a awareness campaign:
This is a non-profit campaign from an unnamed volunteer who aims to raise awareness about Worldwide Violence Against Children and Child Abuse through simple gesture of changing your Facebook Profile Picture into your favorite childhood cartoon characters.
But that unnamed volunteer was ignored. Sure people took up part of this masked crusader’s cause but they missed the important second step:
Changing your profile pictures is only the first step. To make a real difference, DONATE to your children charity or organization of choice.
Facebook, I think most users are aware child abuse happens but they aren’t empowered to stop it. Awareness is not created by simply telling people about child abuse. And while donations are a big help to any organization, Facebook, I know you are populated by poor college students who may not have the means to donate. That is why I’ve come up with four other ways they can help:
1. Show Your Friends How They Can Report Child Abuse
For every incident of child abuse or neglect that gets reported, it’s estimated that two others go unreported. You can help by positing information about how they can identify abuse, like this description from the Child Welfare League of America:
Physical and sexual abuse clearly constitute maltreatment, but so does neglect, or the failure of parents or other caregivers to provide a child with needed food, clothing, and care. Children can also be emotionally abused when they are rejected, berated, or continuously isolated. Unexplained injuries aren’t the only signs of abuse-depression, fear of a certain adult, difficulty trusting others or making friends, sudden changes in eating or sleeping patterns, inappropriate sexual behavior, poor hygiene, secrecy, and hostility are often signs of family problems and may indicate a child is being neglected or physically, sexually, or emotionally abused.
You should also post a link to ChildHelp which runs the National Child Abuse Hotline at 1-800-4-A-CHILD.
2. Suggest Your Friends Like an Organization that Works with Victims of Child Abuse
There are a lot of organizations on Facebook that work with abused children and strive to prevent child abuse. Prevent Child Abuse America posts opportunities to get involved every week. Share these resources with your friends. You’re only a couple clicks from making a difference.
3. Make a Pledge, Keep Your Pledge, and Encourage Your Friends to Do the Same
Pledges only make a difference if you keep them. Think of a way your can make a difference in a child’s life and deal with child abuse. Then post it on your wall. For example:
- I pledge to mentor a child and help break the cycle of abuse.
- I pledge to donate $10 to my local shelter.
- I pledge to talk to my coworkers about ways they can identify and report child abuse.
Post your pledge and ask others to join you. As you make good on your pledge post your progress and show people the difference one person can make in the community.
4. Help Locally
Find a local organization that deals with child abuse and figure out how you can help. Do they need gently used clothing? Ask your friends to donate old clothing and offer your house or office up as the drop off point. Do they need volunteers? Give an hour of your time or post volunteer opportunities so others can see ways they can get involved. Do they need donations? Invite people to their next fundraising event or organizer a fundraiser yourself. This could be a beginning of a beautiful friendship!
I know Cartoon Week is almost ended but don’t let that stop you! Turn this campaign into lasting change. As Prevent Child Abuse America posted on their blog:
…we can all learn more, we all can be messengers for this cause and ultimately we can all take action
Without that call to action Cartoon Week is just another example of infuriating slacktivism. Raising awareness means changing behavior. How are you going to grow, Facebook? How are you going to make a difference?
Sincerely,
Me.
P.S. Does anyone have any other ideas? I’d love to hear how others are using Cartoon Week as call to do something more then change your profile picture.










